Promonews - 19th May 2020

Will Hooper was having a storming start to 2020, with his videos for Bree Runway, Declan McKenna and Sad Night Dynamite. And then, all this..

These days, when he's not appearing on Promonews's popular music video community doc/soap Music Videos In Lockdown, he has been reaquainting himself with the joys of Warhammer - and sneaking off to Abney Park cemetery, jewel of Stoke Newington, to hang out with his imaginary friends (above). 

What were you working on before the lockdown? 
About a week before the lockdown was announced, we fortunately managed to poke in a shoot for Declan Mckenna [for The Key To Life On Earth].

I also had a Skittles commercial. However that sadly tasted it’s final rainbow :’(

What are you working on now? 
Painting a Daemons of Nurgle army.

I’ve re-learned a load of processes that I used to do before I got properly wrapped up in the grind

What's the favourite part of your daily routine? 
Sitting out on the front step in the morning with a cup of coffee and sharing a quiet but potent moment of understanding with passers-by in the form of a nod and wry smile. 

Also I'm well into crisps atm. Been eating so many crisps.

What have you learned about yourself during quarantine? 
Not about myself specifically. But I guess the slower pace of how I’m currently developing ideas has meant that I’ve re-learned a load of processes that I used to do before I got properly wrapped up in the grind - like looking at reference books and scanning stuff, taking walks, listening to music, etc., and letting ideas come to me.

Best meal you have eaten/are regularly cooking 
I keep sneaking into the Abney Park cemetery and pinching wild garlic. Been making all sorts with it.

Best thing you’ve watched, or heard, while on lockdown, and why? 
Finished Devs a couple of nights ago. I was super impressed by it - Alex Garland is a clever clogs.

Also been jamming the airwaves most days with Poolside FM (YOU’RE WELCOME!)

How's your Work/Life balance at the moment? 
No work all play baaabbbyyyy

• Will Hooper is a director at Blink. Watch Will's work here.

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    Promonews - 19th May 2020

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