Maisie Peters laments the toxic cycle of bad relationships, in Avesta Keshtmand's absorbing promo for Run. The video for Run sees the artist sprinting through an endless woodland landscape with several other characters, all trying to outrun their frightful past relationships. The video is simple in concept but executed perfectly, and the themes of the track are perfectly visualised in both the visuals and Peters' intimate performance."It was a pleasure to be able to channel Maisie’s message of no more clowning around in love again," says Keshtmand. "I wanted to shoot in the woods and show the immensity of green space rather than distract from it with classic motifs of horror in haze and blue lights."Working with Maisie and Dan [Curwin] at Atlantic always makes me feel good. They’re receptive to challenging traditional approaches and support me in trying to push what a video can be and do for an audience."
Rob Ulitski - 3 months ago