Billy Howard Price and Jacek Zmarz co-direct a playfully haunting promo for rock band Creeper - with buckets of blood. Inspired by gothic visuals and vampire films, the video for explores the narrative of main character Mercy, an innocent yet violent girl who is revealed to be not quite what she seems."We knew from the start of this project that we’d be telling a gory vampire story; that had been the only real brief from the band going into it," directors Billy & Jacek mention. "The main challenge as we approached the shoot was finding a way of making such a story fit into the remits of our respective visual realms without it feeling too silly or pastiche."Switching between bloody set-pieces and evocative character vignettes, the video is seamlessly blended by an eccentric core performance. "Time has always felt like the central tenet of the Dracula story and of vampire movies as a whole; how do love, hunger and isolation playout over hundreds and hundreds of lonely years if you’re a Nosferatu, a creature of the night or one of the undead?" they continue. "The main conclusion we arrived at thinking about these themes was that it must ultimately be quite boring to be a vampire. So, our chief concern shooting this video became contrasting the grandiose, Gothic imagery of classic vampire movies with a more banal, dry domesticity. A bored teenager at home daydreaming about drinking blood; Harold & Maude meets The Hunger."This was a particularly fun one to make as we got to reference a lot of the movies we’d grown up watching on repeat, when we ourselves were very bored, but sadly very much mortal teenagers."

Bryan M. Ferguson directs a thrilling promo for iconic rock outfit Garbage following a day in the life of three punk vampires.In the video for Witness To Your Love this rebellious young undead trio rob blood from the hospital, go joyriding, kill, shoplift music then hit the club before returning home to sleep in their fridge coffins.Avoiding the stereotypical aesthetic of vampire films and media, the video looks more like a summery, upbeat teen drama, which given the propensity for bad weather in the Scottish capital in which it was filmed is a miracle in itself. Brilliant, bold and visionary, it's a video well worth the watch - and the track will stay in your head all day too.

Andy Mihov directs an exhilarating promo for London-based deathcore band She Must Burn. After a line-up change and a temporary hiatus, the group wanted the music video for new single Incantation to be strikingly different. The compelling concept is given an equally as exciting visual treatment, taking inspiration from films such as Francis Ford Coppola’s Dracula. Explosive in more ways than one, it's a unique and refreshing idea with plenty of memorable moments."I like trying to do unusual things when working on metal music videos." Mihov explains. "I'm a huge fan of hip hop and pop rap, and I kind of always look to that world for inspiration. For some reason, the image I had in my head was of vampires and muscle cars. It was just a scene of this ancient vampire who has survived since the days of Carthage and now roams the world in a Cadillac, kidnapping humans and breaking their spirit before making them her thralls.”"Teaming up with long-time collaborators Tom Watts, Millie Ansari, and Terry Palamara, we set off to tell this story," continues Mihov. "Terry and I developed a precise palette for each scene, in which different colours would predominate in different sections of the video. I carried a big notebook around that was earmarked for each scene – everything from composition, styling, and cinematography. Even the vampires’ robes – designed by the amazing Tia Oguri were evocative of traditional African patterns – calling to the vampire’s ancient origins."It was an incredible pleasure to work with Teta Maria, who is a London-based international performer with the Fuel Girls. She brought so much personality and attitude to the role of the Vampire. The fire scene at the end of the day was entirely her idea. I think Tom and I still growing back parts of our eyebrows."