Indie duo Seafret give their fans the chance to share in the experience of showing remorse in Mark Lediard's impactful video for See, I'm Sorry.In pre-production the band asked their fanbase a simple question: what are you sorry for? And for the fans to video themselves holding up a card with a message of apology to a loved one.The video is made up of these video messages, together with Seafret's performance of the song on location in their home town of Bridlington on the East Yorkshire coast.It's a highly effective way to deliver the song's heartfelt message - with a welcome revival of user-generated content.
Promonews - 9th Jan 2023