NEMY's life journey is visualised in an energetic, stylish fashion in the promo for Elegant. Directed by Noiziac and NEMY himself, the video opens in Paris, moving through iconic landmarks in France and finally the UK, showing the story of his upbringing to where he is today. A breathless edit and dynamic camerawork keep the visual feeling fresh throughout, and the use of real life friends and family add a sentimental vibe to the concept. "Upon prep for this video NEMY made it clear that the video needed to reflect the story of his upbringing, starting in the Congo," Noiziac explains. "We opted to shoot in the African markets in Paris as we felt it offered the perfect cultural mix of his upbringing in the Congo and France, and ended in London to get the final shots of the project, backdropped by the O2 arena and Canary Wharf skyline, where he now resides in Greenwich."
Rob Ulitski - 5th July 2023