Cam Heyes directs a dazzling promo for Leigh-Anne.The video for Tight Up Skirt finds the artist as a toy store clerk, trying to shift old Leigh-Anne dolls whilst the new versions fly off the shelf. Orbiting themes of ego, catharsis and reckoning with an old version of yourself, the video mixes live action and animation to bring the story (and the dolls) to life. An endlessly watchable, feel-good video for one of Leigh-Anne's best tracks to date. Well worth a watch. Some more info from director Cam Heyes on creating the video: "When conversations around the Tight Up Skirt video first started, Leigh-Anne and I knew we wanted to revisit her past, but on her own terms. The obvious place to start was the infamous Little Mix doll.Leigh-Anne had always felt a certain disconnect from the doll. While it became an enduring symbol of a particular moment in her career, it never fully reflected how she saw herself. Rather than ignore that history, we wanted to embrace it and reframe it as part of a larger story about growth and self-discovery."At the same time, we wanted to create something completely unexpected. Much of the visual world around Leigh-Anne's recent work has been high-energy, performance-led and rhythm-driven. For Tight Up Skirt, she was looking for something more nostalgic, characterful and story-led. Around that time, I kept seeing videos of dancing dolls and animated toy collectibles online, which sparked the initial idea.The concept evolved into a mid-'90s toy store, where Leigh-Anne plays an exhausted, unenthused cashier. Sitting forgotten in the clearance aisle is the original Leigh-Anne doll, a relic from a previous chapter. But she's about to be replaced by a brand-new product: Leigh-Anne 2.0 — The Ego Edition — complete with her own premium point-of-sale display."As the store comes to life after hours, the other dolls gather to meet the new arrival. They're wary of her arrival, but they can't help being drawn to her. That became the heart of the film. Leigh-Anne 2.0 only exists because of everything the original Leigh-Anne experienced. One version isn't better than the other — they're simply different chapters of the same story."Leigh-Anne and I spent a lot of time refining the design of the Ego doll, eventually drawing inspiration directly from the album artwork. One of my favourite details was bringing Jade and Perrie's dolls into the toy-store universe as cameos. We had to secure clearance for them, but it was absolutely worth it — fans spotted them immediately."Production took place at Vessel Studios in Liverpool, timed perfectly around Leigh-Anne's visit to the city for the MOBO Awards. In a nice full-circle moment, we even put out a call to fans to help track down one of the original dolls so it could be scanned and faithfully recreated for the film."One of the most rewarding technical challenges was the dance sequence. Leigh-Anne's choreographer, Nicole, performed the routine multiple times as a motion reference for the dolls. Her movements were tracked and translated in post-production, allowing us to recreate the choreography with the toy characters and sell the illusion that these tiny plastic figures had suddenly come to life."With influences ranging from Small Soldiers to NSYNC's iconic It's Gonna Be Me video, the goal was to create something playful, nostalgic and self-aware. More than anything, it was a chance to give that doll the ending she deserved."