The best is certainly yet to come in Joel Barney's tender promo for Tom Walker. The black and white video for Walker's The Best Is Yet To Come is interspersed with real stories from some of his fans, shining the spotlight on their journeys and their connection to the track. Beautifully composed and emotionally affecting, the video is an important piece of work with an incredible message. "Tom posted a clip of this track on TikTok a few months back, with no intention of releasing it as a a single," Barney explains. "Instantly, fans connected with the song and began posting videos of themselves sharing their stories and how the song had resonated with them. We invited Tom's fans to come in and share these stories with us and how the song had connected with them and their experiences."

Tom Emmerson leads Col3trane through a satirical microcosm of the modern world - drawing on classical art for inspiration - in the mesmerising video for Logan Paul. Col3 wrote the song after attending one of social media personality-cum-boxer Paul's infamous parties in the Hollywood Hills - and Emmerson's video draws directly from the lyrics.Firstly, it's like Fight Club, as Col3trane walks through a basement full of pumped-up fighters; then its House Party, as he moves into the light, and a colourful pool party with a dazzling array of revellers. The contrast between the two is then brilliantly summarised in one split-screen shot.I drew inspiration from Renaissance art for the party and Baroque art for the fighting. "I wanted to create something that highlighted the utter absurdity of the TikTok era we live in; where e-boys with millions of followers go through sudden, intensive, almost monk-like, boxing training preparing to fight one another," says Emmerson. "I wanted to juxtapose the hedonistic (the party) with the cathartic (the fighting). Stylistically I drew inspiration from Renaissance art for the party and Baroque art for the fighting. No one does mass compositions better than the Renaissance painters and no one plays with shadows better the Baroque painters (specifically Caravaggio).""The split screen composition was directly inspired by Frans Francken the Younger’s 1633 painting Mankind's Eternal Dilemma, The Choice Between Virtue and Vice which depicts heaven, hell and earth in one epic cross-section. It all came together to form what I hope is one overwhelming sensory overload - capturing what it’s like to drift through a party feeling totally dissociated from one’s own surroundings."

Matt Harris-Freeth directs a quirky cinematic ocean voyage for British Folk group The Longest Johns.The video is set to the band's own version of Wellerman, which went viral on TikTok in 2020 and kicked off a global interest in sea shanties.Shot on location along the Jurassic Coast, the video sees the band deliver a wry performance, living in comfort on the deck of a sailing vessel and passing their time in various ways. They await the arrival of the Wellerman, a ship that will bring much-needed provisions.DoP Sarah Smither creates a cinematic and vibrant aesthetic through the use of anamorphic lenses and sweeping drone shots, capturing the atmosphere and textures of the nautical setting, whilst elevating the surreal, anachonistic vibes of the concept.