A young man trains for the challenge of his life, in Jack Lilley's oddball promo for MarthaGunn. Following the impeccable visual for Holding The Fire last month, Lilley switches up his approach, this time creating a narrative video with no performance elements - and it works brilliantly. Starring James Copplestone Farmer as the Scrabble-obsessed protagonist, the concept focuses on the training up to a series of competitions against other pro players - each played by a member of the band in hilarious disguises. The debt to Netflix smash series The Queen's Gambit is clear, but that only makes it more enjoyable. It's another knockout video from Lilley and team, and deserves a rewatch or two.
Rob Ulitski - 19th Aug 2021