Samuel Douek directs an emotional narrative for Tom Walker's Serotonin. Exploring how grief affects a family dynamic, and the bumpy road to forging new relationships with loved ones, the video follows a daughter struggling to connect with her father after the loss of her mum. The video was shot in Teotihaucan, Mexico, an area which relies on the hot air balloon trade, and this aspect of the concept provides the perfect backdrop for the story to take place. Absolutely beautiful to watch, the video captures a rawness within the locations and characters, which contrasts perfectly with the vivid, chromatic textures and materials of the balloons.
Rob Ulitski - 6th May 2022