A day from Hell just won't let up, in Hector Dockrill's tragic promo for Chase & Status and BackRoad Gee. The video for When It Rains features actor Jack McMullen as a down-on-his-luck everyman, trying to go about his day to day life to disastrous effect. It all starts with an antagonistic phone call and a cigarette lit the wrong way, and builds to a high-octane climax full of suspense, blood, chase scenes and the opportunity for the character to finally get the nicotine hit he's gagging for. Brilliant work which anchors on McMullen's performance and a Dockrill's keen eye for narrative.
Rob Ulitski - 24th Feb 2022