Roxana Baldovin directs a cool bubblegum fantasy with a sense of unabashed fun for singer and hugely successful TikToker Bella Poarch. The poolside promo for Crush is a candy-coloured dream, boasting slick choreography, pastel colour palettes, taking inspiration from J-Pop culture. Tied together with tropical art direction and short bursts of animation, it's an eye-catching video with plenty of standout moments. "Ever since I saw Build A Bitch a few years ago I knew I wanted to create something with Bella," says Baldovin. “Crush is Bella’s first venture into bubblegum pop, so I wanted a music video that felt as smooth and delicious and feel-good as the song did."I have to thank Rio Warner, Bella’s creative director, for advocating for me for this project. She really brought it all together with her Tokyo-inspired looks."

Bryan M. Ferguson directs a thrilling promo for iconic rock outfit Garbage following a day in the life of three punk vampires.In the video for Witness To Your Love this rebellious young undead trio rob blood from the hospital, go joyriding, kill, shoplift music then hit the club before returning home to sleep in their fridge coffins.Avoiding the stereotypical aesthetic of vampire films and media, the video looks more like a summery, upbeat teen drama, which given the propensity for bad weather in the Scottish capital in which it was filmed is a miracle in itself. Brilliant, bold and visionary, it's a video well worth the watch - and the track will stay in your head all day too.