videoYellow Majesty 'Honey Sweet' by Inari Sirola
Inari Sirola directs a suggestive, mind-melting animation for Yellow Majesty. The video for Honey Sweet comments on today’s society, nihilism and capitalistic drive, through pastel-washed depictions of freaky little creatures who dance, bounce and fly through the air - and lick anything within their vicinity. Completely nonsensical in the best way, this refreshing dose of absurdity is a perfect antidote to our repetitive lockdown routines, and is completely absorbing from the first to last frame.
Rob Ulitski - 16th Mar 2021