Jamie Whitby directs this glistening cut for LA rapper Yoshi Flower. Hidden away in the mountains with his fortune, Yoshi still can’t shake the emptiness. The man’s sitting on so many diamonds, there’s nothing left to do but piss them away. Literally.Whitby takes shots at materialism with his wispy, playful style. Look out for the triumphant return of the star diffractor, an unfairly maligned piece of kit that now seems custom made for Yoshi’s diamond-encrusted luxuries (created by art director Lauren Kim).
Ned Botwood - 22nd July 2019