videoArchie Hamilton 'Resurrection' by Conrad Gamble
Things are looking up for tech house heavy-hitter Archie Hamilton, in Conrad Gamble's trippy visual for Resurrection. Utilising a perspective that is surprisingly underused in the format, the concept revolves around a simple but effective trick - a tapestry of extremely low-angle shots. Opening with a camera move that tracks over Hamilton to a skylight in the ceiling, the promo sticks with the angle but switches up the locations, giving viewers an engaging bugs-eye-view of different buildings and structures.
Rob Ulitski - 27th Nov 2020