NEONXFLUORESCENT directs another entry into his enigmatic series of promos for rapper NOBAKINGSODA. The video for Palais Venitien keeps the same stripped-back, minimalist aesthetic as the previous visuals, with a focus on atmospheric cinematography and abstract conceptual elements - including another appearance from the mysterious wolf character. "Palais Venitien is a large lavish home that inspired NOBAKINGSODA to write the track," the director explains. "When speaking about making a video for it, I suggested something stripped back, as I felt there would be no way to recreate or surpass the elegance of the building on film without the whole endeavour ending up gaudy."I'm a big fan of simplicity and holding the audience's attention, so we ended up with a static video and minimal camera movement. The initial idea - equally as simple but totally different - hit a bit of a major hitch which helped me create this version."
Rob Ulitski - 10 months ago