Ardmax brings the dreamy vibes in his eye-catching promo for Wonder's Hotel. Experimenting with abstract art direction and textures, Ardmax explores the themes of the track in an unconventional manner, placing the artist in different positions and exposing different body parts through colourful backdrops. Shot with a soft filter and plenty of haze, the video eminates a sense of nostalgia, whilst feeling very much out-of-body in its aesthetic. It's a fresh and unexpected perspective, elevated by Wonder's willing performance and an alluring location.
Rob Ulitski - 28th Apr 2021