St. Louis rapper Mvstermind goes on a frantic adventure to reclaim his stolen possessions, in Dustie Carter's explosive promo for Square Up. After having his car unexpectedly repossessed, the artist goes on a frenzied chase through a series of different locations, in search of a unique, one-of-a-kind pair of sneakers. During the course of his journey, he encounters some of St. Louis’s most influential personalities – Mai Lee, Alonzo Townsend and Big Tone. Director Dustie Carter and DoP Mike Dalton have a real symbiosis that shines through every one of their collaborations, and this video is no different. Emulating a sense of nostalgia in the cinematography - whilst keeping things refreshing and contemporary - the colour palettes and textured overlays elevate the concept, helping it stand out from similar videos in the genre.
Rob Ulitski - 24th Feb 2021