Ryan Hope has delivered this hugely stylish, impeccably-shot monochrome video for Zayn Malik's It's You, a clip whose strength lies in its crestfallen atmosphere and meditative pacing. Taking place a stylish LA celebrity home, Zayn's quiet ode is artfully brought to life through simple, considered imagery; Zayn looking out at the unattainable girl of his dreams as she steps in the pool or the flutter of her long gown as she walks to her car. The game of the unrequited lovers' two-sided, secretive contemplation is rendered all the more compelling through its brooding, deliberate visual qualities.
Cat Velez - 10th Mar 2016