Burna Boy brings the carefree vibes in Troy Roscoe's promo for It's Plenty. Interweaving live performance and a laidback series of vignettes, the focus is purely on good times, with an overarching feeling of optimism and celebration. "As one of my favourite songs at this moment, I was super excited when Burna's team hit me up for this," Roscoe says."The song is nothing but good vibes and it was important that the visuals represented that. The video captures people from all walks of life coming together for enjoyment. We want people the watch the video and look forward to good times. When I show family and friends this video they smile the whole way through so it’s safe to say the video was a success!"Textural VHS overlays and subtle visual effects seamlessly tie together the various setups, and Burna Boy's performance ensures that all eyes are on him throughout.
Rob Ulitski - 4th Oct 2022