Billy Lockett has zombies on the brain, in Kris R's cracking promo for Freaking Out. Paying homage to an iconic Shaun of the Dead scene, we see Lockett head out to the shops, stalked by a set of zombies who may or may not turn undead after encountering the artist. The image of a straight to camera performance backdropped by undead extras is hilarious and captivating, and Kris imbues the concept with enigmatic nuggets of information, which allow viewers to make up their own mind about a few key details. "Zombies were a key part of the brief I received for the track, but I wanted to dig a bit deeper into what including the 'walking dead' in this context would suggest about Billy himself," says Kris. "With that, I decided that the characters - who morph from ordinary passersby into white-eyed monsters - would personify his darkest inner thoughts, following him wherever he goes. As Billy finally turns to confront his demons they disappear, forcing us to ask the question: 'Were they ever really there, or was it all in his head?'"When thinking about structure, I immediately thought of that scene in Shaun of the Dead when Shaun walks to the shop, failing to realise the state of everyone that he passes. I think most people my age are familiar with that scene, so it was really fun to drop in Easter eggs throughout."
Rob Ulitski - 3 months ago