Roisino directs a hyper-stylised, grungy promo for pop singer-songwriter Amber Van Day. Exploring the duality of self whilst visualising the lyrical narrative of breaking up with a toxic ex, the video shows the artist's metaphorical descent into self-destruction. Evoking a true sense of psychosis, the video goes through a myriad of visceral emotions, from intense flashbacks, casting spells and eating rotten food, before climaxing with a VFX face-off between the two selves.It's an intense, hallucinatory trip that boasts a truly captivating performance, and Roisino's ability to create surreal yet commercial concepts is on full display here.
Rob Ulitski - 26th June 2023