Callum Lloyd-James brings the magic of Scalextric to life in this delightful promo for iconic rock band The Wombats. Shrinking the group down into miniature racecar drivers, we see a group of kids build their own racetrack in a bedroom, complete with fire effects, nostalgic 80's toys and a rickety Jenga set that is just begging to destroy the whole setup. The video is worth a watch for the facial expressions of the group alone. But along with the playful concept and great performances from the cast, it's a real ride that matches the energy of the anthemic track, brought together in a blistering edit by Lloyd-James himself."The film was inspired by a combination of things, including Tron (1982), Owl City - Fireflies and the band's artwork for their new album," he says. "This all came together with a series of nods to the lyrics, Mariokart, Wacky Racers, as well as the artwork to the band's debut album."We shot the film on six different cameras, including mounting a GoPro to a Scalextric car to get the POV shots on the track. It was so interesting experimenting with all the different things we could do with the idea once we had it down on paper. The band really put their all with their performance too, which made my life a lot easier on set."It took a long time to develop and gave me a lot of headaches, but the team came together to make something I know we are all really proud of. Shout out to Jake Parker, Katie South and Thomas English to going above and beyond on this one. It was a massive undertaking and a colossal effort from everyone involved."
Rob Ulitski - 18th Jan 2022