The Trash Factory - aka James Arden - buries White Lies singer Harry McVeigh in sand, in the promo for As I Try Not To Fall.Sitting in the middle of a custom-made room, we see the artist surrounded by off-kilter decor and furniture, whilst a steady stream of sand pours onto his head.Against the clock, Veigh initially seems to accept his fate, embracing the situation he finds himself in, before taking back control and rising above the mountain he was trapped by.Immediately arresting and striking to watch, Arden experiments with various references and iconography, whilst using a metaphorical ticking clock to up the ante throughout.
Rob Ulitski - 14th Oct 2021