videoRudimental X Skream 'So Sorry' by Iain Simpson
Iain Simpson directs a gripping and thought-provoking video for Rudimental x Skream, touching upon mental health, family and forgiveness. The video explores the intertwining lives of two characters in particular - Jack, a man struggling with his father's early-onset dementia, and Safe, a mental health nurse assigned to his case. The moving visuals take a look behind the scenes of some of the most difficult, tender moments the strangers share, and Simpson isn't afraid to touch upon themes of nationalism and racism - which ties into the end card promoting Samaritans - who are prepared to offer help, whatever you're going through and whoever you are. Simpson's direction, and the excellent cinematography of Lorenzo Levrini, very much lets the story unravel in an organic way, without any bias to the subject matter on screen, and as such represents more of a tapestry of moments, leaning into a grittily realistic aesthetic.
Rob Ulitski - 28th July 2021