Nick Denisov directs a trippy promo for EXP3. Denisov - who is London-based with Russian roots - created the video for ФАry in collaboration with EXP3, in response to Moscow's nationwide TV propaganda. Feeling the need to speak out, the director and artist have created something haunting and demonic, questioning the validity of the news cycle, and what is beyond the TV screen that viewers worldwide tune into on a daily basis. Inspired by TV Shots, a series by photographer Harry Gruyaert, all of the footage was reshot with the use of an old cathodic screen, that altered the outgoing image, blurred and distorted it. Stirring and timely, the video encourages viewers to take their thoughts into their own hands, and to resist media brainwashing.
Rob Ulitski - 20th June 2022