BISON's new video for Rosie Lowe's Worry Bout Us starts as a simple performance, then turns into something more complex - and literally twisted - as Rosie comes in contact, and then inextricably entwined with a male dancer. In characteristic BISON fashion, as with videos for London Grammar, Jon Hopkins and others, a strong visual technique is delivered in a crisp, elegant aesthetic. The sinuous 'slit-scan' effect employed here has been around for a while, but rarely has it seemed so well-matched to the music. Nor has Rosie Lowe looked so good in a video.For the past year, BISON has been just Dave Bullivant - his former partner Owen Silverwood has now left the team to focus on his stills photography - and as he explains below, the technical direction of the video was wholly led by the lyrical content, after his discussions with Lowe.And BISON has now joined Good Egg for representation for commercials and music videos. "BISON joining Good Egg has made our week," says Good Egg executive producer John Hassay. "I've followed David's work since he started out at Blinkink and have followed his career develop ever since. London Grammar is a creative high point in music video and we're looking forward to building on that calibre of work."
David Knight - 15th Oct 2015