Nicolee Tsin directs a nostalgic, sparkling promo for Amun's Mesmerised. Imbued with an on-trend 90's aesthetic, the video takes viewers from the car park to the roller rink, as Amun takes centre-stage in a flurry of vibrant performance vignettes. DoP Miguel Carmenes' glossy cinematography encapsulates the carefree vibes of the time period, whilst the graphic text adds a sense of authenticity to the aesthetic."The video is a homage to '90s sitcom shows, further taking inspiration from film scenes from ATL," explains Tsin. "We wanted to make the visual as if it was a themed opening to Amun’s very own TV show but with a twist from Spring Breakers and Enter The Void."A vignette of life, culture, and community of the skating rink come together, topped with cute, customized rolling titles and bloopers."
Rob Ulitski - 19th Oct 2021