Rob Akin directs an old skool R'n'B video for UK artist Novelist.The visual is an understated burst of nostalgia, paying homage to iconic videos of the 90's and early 00's, and experimenting with mirror image, cloning and unconventional lighting - the blown out highlights in the main performance section are instantly recognisable, and very reminiscent of the period. Known for his eclectic music output, Novelist thrives in this genre, combining New Romantics-style melodies, synth-pop soundscapes and a funky sax solo - originally by Kaidi Akinnibi, and performed in the video by Novelist - which ramps the energy level up to 11.
Rob Ulitski - 18th June 2020