Thomas James Linton and Philip Reinking team up with YOVA for the alluring promo for Make It Better. The video draws inspiration from John Carpenter’s They Live and some of the more creative, left-of-field internet conspiracy theories - e.g. pixel glitches on TV that reveal politicians/news reporters as reptilian aliens. Set in a dystopian world, on an endless loop, the concept sees puppets vote for their own demise, mislead by a reptilian overlord. One puppet sees through the propaganda and stumbles upon their secret. “This song symbolises the society we live in and the culture of 'following the leader', wherever that may lead to," says vocalist Jova Radevska. "We become so accustomed to the amniotic state we live in because it keeps the status quo. It repeats throughout the years, new polished promises, talk of a better tomorrow.” With a lo-fi, surreal aesthetic and resourceful use of visual effects, it's a strong collaboration from the creative team, with an important message woven into the imagery.
Rob Ulitski - 5th Apr 2022