Nothing But Thieves frontman Conor Mason preaches to an empty derelict room, backdropped by mysterious symbols and iconography, in Sam Bailey's enigmatic video for Tomorrow Is Closed. Mason interacts with empty space as if real people are there watching, and only after inhaling a mysterious gas do we see more characters appear, in a dark, otherworldly realm.With a post-apocalyptic vibe and a gritty, raw aesthetic, the video raises plenty of questions and answers only some of them. It leaves things open for a follow-up or simply presents an opportunity for viewers to impart their own ideas onto the concept.Mason embodies the main character perfectly, lending an emotional, erratic persona to the role, and the contrast of light and dark encapsulates the mysterious themes.
Rob Ulitski - 11th July 2023