A regular, middle-aged couple end up mixing with with models and fashionistas on the sort of luxury holiday you only see in a Calvin Harris promo, in the latest Ed Sheeran vid.Andy McLeod gently skewers the emphasis on youth, beauty and luxury in music videos - a good foil for the sentiment of Ed's Beautiful People. The sensible couple try their best to enjoy the opulent lifestyle they have been randomly dropped into, slightly bemused by the boisterous, wasteful behaviour of the young people around them. But after exhausting stints on a yacht, a stretched limo and private jet, they decide to pack it in and get back on the omnibus for a bit of peace and quiet.The video features a handful of comped-in, blink-and-you’ll-miss-it cameos from Ed Sheeran. The self-effacing singer has always taken a backseat in his own promos, often relying on a stand-in or avatar. More recently, this decision is paying off in a series of increasingly high-concept narrative pieces.

The prolific Meji Alabi buffs his growing reputation with this stylish video for Yungen's All Night. Aided by oP Stefan Yap's excellent work, the look is suitably sophisticated, and sexy.

Taz Tron Delix brings his unique visual approach to Cartae's Long Time, and is bang on target again.After a couple of excellent videos for Declan McKenna, including Humungous, following work for Oscar Worldpeace, Ragz Original and others, Delix's homemade hypersurrealist style creates a collage of well-considered cutouts around the London R&B singer-songwriter - and then cuts into Cartae herself. What's really impressive is how these super-inventive visuals - clearly the work of an individual who is working the VFX controls too - sits so well with a mainstream R&B track. Undoubtedly one of the best new talents out there.

Sarah McColgan directs KDA ft Tinashe in a slick and atmospheric clip.A moody motel room surrounded by sparse exteriors lit with every conceivable colour – including a diner, a phone box, and a convertible - McColgan's video is a dark and dreamlike performance piece weaved into stylised slices of Americana.An incredible array of costume adds to the peculiar, dreamlike feeling of the video too.

After the runaway success of Uptown Funk, Cameron Duddy and Bruno Mars team up once again for 24k Magic - and where better to than in America's playground? Going to Vegas, together with an excitable entourage and crashing as many parties as possible, Duddy and Mars here make a cool, slick boast video where they can seemingly get away with anything they like.

Joseph Toman directs Usher in this stripped-down studio performance of No Limit, together with a bunch of dancing buddies and the artist formerly known as Young Thug (now he's started going by his real name, Jeffery).It's straightforward but its also pitch-perfect, giving Usher full scope to display his boundless charm, charisma and very smooth moves.