Charlie Robins directs a tranquil promo for Holly Humberstone. Relaxing next to an indoor pool with a group of her best friends, Humberstone gives a laidback performance that exudes a calm, peaceful energy.Focusing on the minutiae of the moment, the cinematography picks up on dreamy abstract cutaways, intercut with fun clips of the group diving in the pool and having an all-round fun time together. "This was one of the most enjoyable shoots in a long time," Robins mentions. "The aim was to shoot Holly’s performance in a way that felt natural and authentic while also capturing that sense of youthful freedom."Essentially, it’s Holly and her best mates being themselves. The energy was so laid back all day, there were times when I forgot we were making a video. I think it really shows in the final film."
Rob Ulitski - 17th Oct 2023
