Ella Henderson takes a trip down memory lane in Rauri Cantelo's visual for Take Care Of You, on her computer reminiscing about some of her favourite childhood moments.Cantelo was inspired to explore the theme of nostalgia by incorporating the ‘brutalist’ design of Windows ‘95, but giving it a strikingly colourful, popping-candy-esque update for the modern day.The folders of video memories create a tapestry of nostalgia, easy enough to drop in and out of, tainted by the wistful yearning for a time that has been and gone. The act of exploring old memories can be either positive or negative, dependent on mindset, and the use of subtle effects - such as the hesitation when making a selection on-screen - really leans into this idea. Henderson states, “This song is for everyone I love, as well as a message of self-care - a personal reminder to look after myself, both mentally and physically.”The video was created remotely, with the use of iPhones and drones, at the height of the Covid-19 lockdown. Sending a drone pilot to Ella’s house not only allowed Cantelo to capture imposing aerial shots, but also meant that the shoot complied with the UK government’s guidance on safe social distancing. By patching into the live drone feed, Cantelo was able to provide real time feedback to both the drone pilot and Ella herself.
Rob Ulitski - 30th July 2020