David Wilson explores the breakdown of a nuclear family in his oddball promo for Glass Animals' Tangerine. Taking place on a surreal car journey - with vocalist Dave Bayley playing a Mother, Father and child at various ages - the story follows a typical modern day life-cycle... Boy meets girl, they have a kid, get annoyed with each other and end up splitting, just for the process to repeat when the kid reaches adolescence.The poignant message is wrapped in a layer of quirky imagery, with subtle visual effects allowing the three characters in tandem.The execution is top-notch, and a clever way to get around social distancing and the various challenges that have carried over from the year so far.
Rob Ulitski - 8th Dec 2020