Otis Dominique and RAYE co-direct the dazzling promo for new track Escapism. Capturing the brutality of post break-up blues and the hedonistic need to escape the reality of being dumped, the video follows the artist as she turns to partying, drinks, drugs and any excuse to forget the heartbreak that's ripping through her. Using a mix of camera techniques and a blurred amalgam of effects, bright lights and a non-linear timeline, it's a bold, unabashed vision that complements the punchy track. "We worked really hard to create an honest depiction of where I was at that time in my life,” explains RAYE. “It was fun and wild. We shot it over a couple of days and wore point-of-view cameras during a wild night out at many different clubs. I pushed myself outside of my comfort zone and I ran 150 metres in 5 inch heels. We really took it there! I am really proud of it and hope everyone enjoys the visuals."Otis Dominique also says that he is very happy with the results of his collaboration with RAYE. "I'm so gassed to see this film come out after all the hard work put in from the whole team involved!" he says. "RAYE and (creative director) Mikey's approach to this project really allowed us all to push the limits creatively and make something that hasn't quite been done like this before."The song has so many ups and downs, changes of mood and vibe, so the challenge lay in how to connect these feelings and emotions together through filmmaking and storytelling without being too on the nose."My favourite element of the film is the contrast between our real night out footage and the considered setups we shot inside the exact same locations, truly showing the differences between reality and state of mind. That stuff goes hard and is so trippy!"
Rob Ulitski - 7 months ago