Monica G. Carter directs a moving promo for Alok, Sigala and Ellie Goulding. The video for All By Myself explores individuality, and comes complete with a powerful message - our differences are our superpower, and they are something to be celebrated, not hidden away. The concept follows the main character - Pryscilla - on a night out, and explores the differences in her experience as a deaf person, compared to those of her friends. Slick and cinematic, the video is beautiful to look at, and the performances are all top-notch too. "I wanted to create a piece that showcased how your differences should not hold you back," says Carter. "On the contrary they make you who you are, giving you a unique perspective of the world around you and I was fortunate enough to work with Pryscilla who embodies this to a T."Pryscilla is deaf but instead of letting this deter her from her goals she is proud of her deafness. She embraces it as a part of who she is: an outgoing individual who loves to dance."For me this question was fundamental: how does she feel and hear the music? She told me that apart from her hearing aids helping her hear some of the music she also feels the vibrations of the base of the song through a speaker. This made her feel the rhythm of the music, and her rhythm is impeccable! She finds ways to hear the music and enjoy it fully."With this video I wanted to portray her passion for dancing and her passion for life. Directing her was such a beautiful experience; all the time touching base with each other, ensuring we portrayed her world as authentically and as excitingly as possible showing that although it seems very different it actually is not that different at all."

Ben Cole & Odunsi (The Engine) direct a trippy promo for Half A Tab. Running at eight minutes in length, the short film opens with a group of friends getting ready to go out, and quickly culminates in a surreal night out full of futuristic fashion and chromatic visual effects. Taking place in an abstract, almost parallel world, the video has a haunting, unique vibe, and perfectly suits the Alté soundtrack.

Malady frontman Percy Junior Cobbinah finds himself trapped in a night out that spirals into chaos, in The Reids' high energy video for Famous Last Words. Washed with vibrant green and red lighting, the aesthetic is inspired by Wong Kar Wai's vivid colour palettes and frenetic camerawork, venturing behind closed doors of a late-night club venue. Dizzyingly abstract and off-kilter, the cinematography cleverly visualises the disordered feeling of drunken nights and hallucinatory encounters.

Becky Hill laments a deteriorating relationship in a very uplifting setting, as Jordan Rossi reminds us of what a great night out looks like, in the video for Last Time.Presented as a night out with the girls, the video jumps between a love story narrative and uplifting performance, featuring a series of unique characters and a gorgeous club venue - Bethnal Green Working Men's Club - as the backdrop. DoP David Wright employs a heavy wash of neon and dynamic camerwork to complement the Friday night vibes, whilst the art direction and styling adds an effervescent energy to the concept.

New Desert Blues' Rag & Bone tells the story of Steph, a young woman trying desperately to distance herself from a past relationship, yet finding herself pulled back into one last night with her ex. With its spinning camera moves and wild night-out visuals, Samuel Taylor & Daniel Hawkins' arresting video encapsulates our protagonist's inner turmoil as she fights, flirts, yearns for and runs away from her ex-lover.