K-Pop royalty Rosé releases her second single Toxic Till The End, complete with a mesmerising video directed by Ramez ‘Mezzy’ Silyan. Following super smash hit Apt with Bruno Mars, Rosé's latest release takes on a more melancholic vibe, pondering a former relationship. Detailed through a striking narrative set against Old Westbury Gardens in New York, the video sees Rosé and guest star Evan Mock share a variety of beautiful moments tinged by their shared toxicity. Evocative, sharp and breathtakingly shot, Silyan and team knock it out the park, giving the artist's impassioned fanbase a real visual delight.

Waley Wang directs a stirring promo for Christian Lee Hutson, which sees the singer-songwriter and bandmates perform on a 360 degree rotating platform, in the centre of Washington Square Park in New York. The elevated live performance of Strawberry Lemonade subtly transforms into a melancholy of recalled memories and mourned connections, with the location of the rotating platform moving uptown to Central Park, and leading into the guitar solo section. Balancing a clever central concept with an unexpected flourish of abstract narrative, the video emanates a bittersweet vibe, which runs straight through the track - which was produced by Phoebe Bridgers and Conor Oberst - and the visuals.

Keelan Cunningham and Brian O' Carroll create a light-hearted promo for Keelan's song These Days, on a cold February day in Lower Manhattan."The concept for the video was simply to film Keelan fooling around during the course of one day in New York, and try to capture the vibe of the song in the visuals, interacting with people and feeding off the energy of the city," explains O'Carroll. "It’s light-touch, playful and alludes to the themes in the song." he continues. "We filmed it on a sunny (but chilly!) day in early February 2022 in locations around lower Manhattan. It was guerrilla video-making as we had no permits, etc. We’d find a location we liked and would just jump out of the van, set up quickly and shoot."Indeed, the unavoidably DIY approach of the shoot boosts the overwhelmingly joyful atmosphere of the concept, and the B-Roll footage of New York helps give the video a sense of time and place.