Matt Copson directs a dreamlike tour de force for Caroline Polachek - a mesmerising blend of evocative cinematography and surreal art direction for Smoke, with Polachek's performance as the glue that connects the ambitious concept.With an otherworldly, mountainous terrain as a backdrop, we see the artist scale through the location, whilst the video is overlaid by patterns and textural projections. The video pays homage to different eras of music videos, whilst being imbued with a sci-fi-esque aesthetic that oozes retrofuturistic vibes. It's standout work that leans into Polachek's transformation as a genuine alt-pop star.
Rob Ulitski - 21st Apr 2023