Jay Green goes next level with his trippy and very stylish vision for the first release from Nothing But Thieves new album. The video for Welcome To The DCC ambitiously sets out to give familiar references a new twist, and create a dazzling showcase for the band's new slick pop direction. Aesthetics of Blade Runner bleed into a Michael Mann-esque world where we follow characters around the dazzling DCC - an alluringly luxurious club which nonetheless may not be exactly what it seems. The viewer is put on alert from the first moments, as the video is framed as a near-future commercial (or content film) for the mysterious club: on-screen pop up ads appear throughout selling the lifestyle and environment of the DCC. All very intriguing and fun, yet with an undeniably sinister undertone.Jay Green has used all his hands-on experience of VFX as well as directing and editing to fulfill the concept. As a result the video is a pulsating, retrofuturistic tour de force. Great work, and a great platform for the big concept driving Nothing But Thieves's new music.
Rob Ulitski - 22nd Mar 2023