Troy Roscoe takes UK trio Flo and US rapper GloRilla on a spectacular adventure at a masquerade party in the high concept, hugely entertaining promo for In My Bag.With an ambitious narrative with plenty of the glossy performance setups, the video sees the girls from Flo attend a party of Atlanta high rollers - and proceed to make some audacious moves to steal from their fellow guests whilst also performing a series of stunning setpieces for this very catchy old school R&B track.When GloRilla makes her appearance, she turns out to be the girls' accomplice in their heist, to gain their final prize and make their getaway - before there's a jawdropping final twist.It's a brilliant action-packed ride, which also marks a full-circle moment for Troy Roscoe, who has worked with both artists previously on separate projects. "The whole process for In My Bag was an incredible experience," he explains. "From the start, the concept was ambitious - honestly, it could have easily been spread out over a few days instead of crammed into basically one."Working with four super talented women who each brought their own energy and varied expectations was a challenge, but in the best way. Despite the demands and tight schedule, the end result was amazing, proving that pushing through those hurdles really paid off."Shooting with Flo is always a dream as they’re electric on-camera and their charisma is effortless, making my job easier as every single take looks amazing. Super happy with the turnout and excited to delve into more narrative-themed pieces."
Rob Ulitski - 5 months ago