KC Locke directs a powerful visual for Pip Millett, seamlessly combining realism with escapist fantasy, for Ride With Me. The video starts in sombre black and white, dramatising a moment in the breakdown of a relationship, overseen by Millett. Then it dissolves to colour and she is driving a vintage American car, which soars into the sky, high above the streets of Manchester. It's an ambitious and brilliantly realised concept, and follows the trend in KC Locke's work towards the greater use of visual effects, with artist performance. "When Pip Millett sent me this song I knew it would be a classic," he says. "This is our tenth video together, after handheld, self-shooting our first video together under three years ago with Danny Usman pulling focus. Now we're flying cars over Manchester and making really meaningful, cinematic videos in the R&B space."I really enjoy working with Pip and helping share her vision... [And] I'm really enjoying pushing the boundaries, mixing in-camera with CGI and building worlds for artists to live in."
Rob Ulitski - 24th Mar 2022