Martin Sagadin & Aldous Harding present a reptillian take on 60's fashion in the offbeat promo for Lawn. The studio-based concept features a decidely strange group of setups - some traditional performance shots, a man juggling and an abstract vignette of Harding and her presumable love interest crawling up a makeshift tree - adorned with scales and airbrushed makeup effects. It's the kind of video which immediately demands your attention, and the extra flourish of eccentricity - through traditional 60's styling and makeup - creates a perfectly anachronistic world where nothing at all makes sense... and it doesn't need to. A few real-life reptiles close the video, with slithering, longing stares to the camera - a gentle climax to an oddball promo.
Rob Ulitski - 19th Jan 2022