Olivia De Camps directs a pulsating promo for vivacious US singer Becky G. The video for EPA is set in a Chicano community market where the track spreads like a contagion, bursting into a frenzy of dance, performance and connection - and it's all sparked by one shy teenage girl's first perreo. That unleashes an ancient pulse, a frequency buried inside the landscape that moves through bodies, spaces, and everyday life alike. Butchers, fishermen, market workers, quinceañera girls, abuelas, one by one, the fever finds them. Mechanical labour becomes choreography. Reluctance becomes surrender. Strangers become one organism, moving to a single beat.At the centre of it all is Becky G. And the film's central image is Becky with sledgehammer in hand, shattering a monolithic, symbolic block of ice - cold giving way to heat.De Camps' video for EPA is indeed hot stuff. It's a feat and absolutely captivating from start to end - in the manner we now expect from this talented director. Not only a slick pop vehicle for Becky B, but with plenty of heart, love, tradition and ambition behind it all.

Mendes and Cabello, lost souls in a hot city, have a short-lived romance in this sun-soaked vignette by Dave Meyers, his latest collab with Camila.This style of sexually-charged crossover is so well worn, it almost qualifies as a genre. See SparkNotes on Madonna, Drake, Xtina and Rihanna. But watching this video, which is by no means provocative, it may occur to you how safe previous incarnations of this genre have tended to be. Despite being billed (and widely misremembered) as sizzling, risqué videos, they now seem incredibly coy about their subject. Namely, sex. Strong eye contact does not a romance make.In Señorita, Cabello sings about going “back to the hotel”, and then she and Mendes do just that. They have a one-night stand, and are confused about the encounter afterwards. Which feels oddly refreshing. Thanks to their chemistry, and a commitment to the subject of their song, the video sets a new bar for its form.