Stormzy reflects on the love of his life, in Edem Wornoo's evocative promo for Firebabe. The video opens on a rippling lake, tilting up to a luxury house where Stormzy sits, performing as he stares out at nature. The beauty of this video is in the tender closeups and intimate presentation of the artist. Away from any type of spectacle or VFX magic, the focus is on pure emotion and a relaxed energy, and showcases a side of the artist that many may not be familiar with. The drawn-out, fluid shots complement the naturalistic light and organic art direction, creating an aesthetic that feels as pure as the emotions the track evokes.
Rob Ulitski - 16th Nov 2022