Flohio heads out on a road trip in Aiden Harmitt-Williams' bouncy promo for SPF. Shot at Elmley National Nature Reserve, the video jumps between sun-kissed daytime shots and fiery nighttime setups, all shot on Kodak 35mm for a vintage, timeless feel. Interwoven with degraded digital footage to contrast the performance, Flohio brings out the summer vibes just in time for another heatwave. “Making this music video was truly a labour of love on my part and if I can speak for my majestic team: I’m sure it was for them too," says Harmitt-Williams. "We went through the fire to make something great but luckily we were wearing our SPF.”
Rob Ulitski - 12th Aug 2022