Alewya and Tom Ringsby head to the UK's only desert - Dungeness in Kent - in the intense, breathless promo for Jagna. Inspired by Discovery Channel clips of jaguars sprinting across the horizon, only letting the camera follow for a brief second before disappearing out of shot, the video is frenetic and abstract, and moves at a breakneck pace. Utilising various shutter speeds and intercutting day and night, DoP Karol Jurga creates a transcendent aesthetic, where danger could come from any corner - or perhaps it isn't really there at all. "Alewya just wanted to leg it for the whole video, so we put a Mad Max-crew together and headed for the desert with a spotlight, speaker and camera strapped to a car," explains Tom Ringsby. "The crew were insanely dedicated to making this work and we had a blast - until it got dark and rainy and we ran out of Snickers bars...."
Rob Ulitski - 28th June 2021