Iain Simpson explores themes of loneliness and uncertainty in his heartfelt promo for Kidnap: a disturbed man walks along streets and roads in a deserted world, and wails into the void. In a year where it's been difficult for directors and artists to create - or even work at all - this video captures something of the zeitgeist of our current climate. Shot in Glasgow, and featuring a performance of raw intensity from the lead actor, the video alludes strongly to the mental health impacts of the last year or so.It's a testament to Simpson's ability to tell stories with an empathetic approach. The video uses grainy 16mm cinematography - and an abundance of black and white - to represent the gritty environment, the lack of life, and the focus upon a man steadily coming apart over a long night. "The incredibly talented producer kidnap wrote and released this track in lockdown last year, it perfectly embodies the mood many of us shared at the time - an emotive and raw response to the circumstances we faced," says Iain SImpson. "I'm really happy that Haus Pictures got to bring this to life further with the release of this video."
Rob Ulitski - 17th Mar 2021