Mae Stephens is searching for a way out in Elliot Simpson's dazzling promo for If We Ever Broke Up. It's the viral alt-pop hit you've been hearing everywhere from TikTok to H&M's dressing rooms, and it finally comes complete with a brilliant visual from Simpson and team. In the video, we see Mae devise fresh ways to escape from her overwhelming boyfriend - from poisoning his tea to letting him float away tied to a set of balloons - and from that spark of an idea, a hilarious, eccentric visual ensues. Offbeat and irreverent in its style, it's a perfect visual introduction to the artist (for those who have the track in their heads all day long, but may not know the person behind it yet) and it's a promise of more fun to come in future releases.
Rob Ulitski - 27th Apr 2023