videoPoppy Ajudha 'Weakness' by Poppy Ajudha
Following the release of Strong Womxn, Poppy Ajudha self-directs the fun and enchanting promo for Weakness. Opening with a mesmerising animation of lilting layers of plants and flowers, the visual match-cuts to the artist performing in a vibrant red venue, adorned with glittering styling and surrounded by life-size jungle props and art direction. Moving swiftly through several holographic vignettes, the video is a magical trip packed with charm and bold set pieces, and is a perfect match to the contemporary track.
Rob Ulitski - 11th Feb 2021