Ian Pons Jewell is back with the first of two new music videos, for London-based poet, musician and artist James Massiah - and brings us the end of the world in his own inimitable fashion.The video for Massiah's Natural Born Killers shows a city facing the ultimate unbearable heatwave, one that brings about a rush of dopamine, as the inhabitants of the city sweat out their final hours. The heat is inescapable, and Pons Jewell brings us a snapshot of an epic storyline featuring different characters - including Massiah, the last person on Earth to retain any cool.Everyone else is surrendered to their fate, and not wearing much - or anything at all. Which leads to the inspired use of VFX in the final scene where Pons Jewell puts his own characteristically off-the-wall twist on this parable of global heating - a melted man.Shot in Buenos Aires, Mauro Chiarello’s cinematography focuses on contrast, blown out highlights and a burnt orange colour palette, and helps create a sense of apocalyptic dread in both the exterior and interior locations. Meanwhile, Time Based Arts in London created the inspired VFX, culminating in that extraordinary final scene.
Rob Ulitski - 5th Sept 2019